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First diagnose, don't assume — exit and stay interviews, the data on who's leaving and from where, and whether it's comp, manager, growth, or workload. Then target the actual driver: a comp-band correction if it's pay, manager coaching if it's leadership, clearer paths if it's growth. I cut regretted attrition 19% in a year mostly through stay interviews and fixing two specific managers, not a blanket perk.